Google unveils new mapping technologies

cake123

New Member
Reaction score
0
Google unveils new mapping technologies

abercrombie clothingGoogle has demonstrated new mapping technologies in an effort to reassert its position as a market leader. While it boasts one billion users, Google Maps has recently seen defections by some key developers and partners. Reports suggest Apple may abandon Google Maps next week at its annual developer conference. They suggest Apple may announce its own mapping application to replace Google Maps on its smartphones and tablets. To counteract any negative publicity, Google executives held a media event on Wednesday in San Francisco to preview new mapping features and trumpet a decade of achievements in digital mapping, including its use of satellite, aerial and street-level views. Among the stand-out features were 3D enhancements to Google Earth, a portable device for taking "street view" panoramic photos and offline access to Google Maps on Android phones. "It's much more than finding a way home," said Brian McClendon, vice president of engineering for Google Maps. "Personal helicopter" Google Imagery, the company's most sophisticated 3D rendering to date, makes use of an automated process to generate very detailed models from 45-degree aerial photos. Google has actually commissioned a fleet of planes to do the job. The end result is zoomable, three-dimensional cityscapes, complete with top and side level views of buildings, streets and landscaping. "We are trying to create magic here," said Peter Birch, program manager for Google Maps, who compared the offering to "Superman wings.""It's almost as if you are in a personal helicopter hovering over the city," he said. The feature will be available on both Android and iOs devices in a matter of weeks, Mr Birch told the BBC. He would not be drawn on the possibility of a snag with Apple if Google Maps is de-bundled from Apple's smartphones and tablets: "I can't really speculate on what the rumours may be… Apple is a good partner of ours.

abercrombie and fitch uk"We have a lot fantastic applications already on the platform. Google Earth is one of the top applications, and we've been on Apple devices since 2008," he said. "It's a really fantastic showcase for the platform and we're really excited to be offering new features." Google aims to bring the new 3D imagery to desktops later this year. By the end of the year, the California-based company anticipates 300 million people will be able to look at their communities using this technology. The initial metropolitan areas were not specified, but Mr Birch indicated both American and international cities would be part of the initial rollout. 'Platform battle' Should Apple actually divest Google Maps from its mobile screens later this year, as the Wall Street Journal first reported, experts say it would be a strike against the search giant. "It's a negative for Google, but it's not going to have a big revenue impact, and it may in fact motivate them the create a more powerful mapping application that people can download from the iTunes store if Apple doesn't try to block it," said Greg Sterling, a long-time Google watcher and contributing editor at Search Engine Land. "It's a platform battle," according to Di-Ann Eisnor, a social mapping expert and vice president of Waze, a commuter tool that relies on real-time crowdsourced data from its 18.5 million users to inform its mobile mapping application. But the war goes beyond Android versus iOs. Google created a backlash of sorts when it began charging for commercial use of its API last autumn. Developers and publishers like Foursquare, the location-based, mobile check-in app with 20 million users, opted to go with the free and volunteer-driven OpenStreetMap, the world's largest crowdsourced atlas, as its baseline mapping technology, instead of Google Maps.

abercrombie ukSo did the mobile version of Wikipedia. With 600,000 registered users, OpenStreetMap also has the support of Microsoft. As more big players start working on OpenStreetMap, Ms Eisnor and others say it could be another "viable alternative" to Android and iOs. John Jackson, a technology analyst with CCS Insight in Boston agrees with the notion of platform wars, calling it "an epic battle for the future of mobile computing". Between Apple, Google and Microsoft, "we may end up with three centres of gravity", he told the BBC. Google has announced new computers running on its Chrome operating system.The Samsung-manufactured laptop and desktop PCs include processors based on Intel's Sandy Bridge technology, addressing criticism that the launch models were underpowered.Chrome-based computers run all their applications through the firm's web browser and store their files online.Google has not released sales numbers for the previous range, but analysts said demand had been very low.Tech consultants IDC said that 50,000 Chromebooks had shipped in the US in the first three months of the year in a market that had absorbed about 10 million laptops over the same period.An earlier study by Gartner suggested there would be fewer than 300,000 Chromebooks sold worldwide this year.Google Drive Google says software updates had helped boost the computers' speed so that they ran 2.5 to 3.5 times faster than before. Improvements include greater use of the machines' GPUs (graphic processing units) and tweaks to ensure the system runs Javascript more efficiently.An upcoming software release will also enable the firm's Google Drive cloud storage service to act as the computers' file system, making it easier for users to manage their documents.

abercrombie sale ukIt will also allow users to edit Google Documents files when offline. The files will subsequently be synchronised when a network connection is restored tackling complaints that the machines were of limited use when not on the internet.The search giant's decision to build in a limited 16 gigabyte hard drive has helped it keep costs relatively low. The Chromebook laptop is marketed for $449/£379 while the desktop Chromebox is $329/£279. Low maintenance The firm highlights the fact that the devices need "zero administration" because files are stored in the cloud, system updates are controlled by Google and the computers have virus protection built-in.Linus Upson, Google's vice president of engineering, told the BBC that this had already encouraged more than 500 schools across 41 US states to "deploy" Chromebooks to their students. He said he hoped businesses would now follow. "From a security standpoint just about every major corporation in the world is under continuous attack by various governments around the world as well as criminal enterprises," he said"Probably the single most important thing companies can do to secure their network is to secure the PCs that their employees use because that's normally the way in."Everything from a phishing email saying 'hey install this thing' to exploiting flaws in browsers or plug-ins. At Google we see deploying Chromebooks broadly as being one of the best ways we can protect our user data."He admitted that the computers were not suitable for people wanting to use traditional software packages such as Photoshop and Microsoft Office. But he suggested such programs were "legacy" products that would "decline over time" as users opted for the type of browser-based software available via the Chrome Webstore.

abercrombie saleMixed reactions David Daoud, personal computing research director at IDC, is sceptical about the platform's prospects."The issue with Chromebook is the fact that it is in a sort of grey zone," he said."It has neither the power of a laptop in the productivity world, nor the appeal of an iPad or an Android tablet. "It is confined to a web environment that may not be so appealing in emerging economies where the wireless infrastructure may be limited. In such environments, characterised by tight budgets, consumers do not see why they would spend some $400 on a system that does not fully deliver on a more comprehensive user experience."But Frank Gillett, principal analyst at Forrester Research, said he believed there was a niche for the machines: first-time users looking for a low-cost simple device."It's cheap, good enough for most of the things you want to do when you're starting out and it's just less complicated to figure out than alternatives out there," he told the BBC."This is the first interesting version of the product - the launch models were more proof of concept. The Google Drive capability clears the bar to making Chrome-based computers useful to enough of the population to keep it going."Google says the computers will go on sale in the US and UK, adding that devices would come to other European markets "soon". Apple's boss has dismissed the idea of mixing laptops and tablets into a hybrid product.Chief executive Tim Cook said the idea of combining the iPad and MacBook Air would "wind up compromising" both.Rival Asus already markets such products in its Transformer series. Intel has also been a vocal advocate of the idea.Mr Cook also said he hated litigation, signalling a willingness to settle patent disputes.
 
Top