This is a topic that appeals to me on a grand scale for various reasons prior to my involvement with hair loss.
Many people would regard subliminal and subconscious programming as unconventional and whilst this may be the majority consensus, it is only so by nature of the constraints in which are placed upon the way people think in todays prefabricated society.
I can not vouch for Inner Talk and their products but if you REALLY want to delve into the depths the subliminal and subconscious you should read,
"
The Biology Of Belief: Unleashing The Power Of Consciousness, Matter And Miracles" - By Bruce Lipton.
He proposes that Genes (genetics) do NOT control our biology but rather our Genes are controlled or influenced by our cells or in particular the signals that communicate with our cells.
Can our thoughts influence our cells? In turn which influence our Genes?
Plausible.
These are thought provoking claims I must admit but you need to appreciate the proposition for what it potentially is worth. If there is credence in the subject, weight in the fruit of his and others labor within the field then the entire way in which we "think" must be reassessed for our thoughts define who and what we are.
Do I believe?
Yes, I have an element of belief in this subject by way of interest in the science behind thought and the power to create, define and heal oneself.
It may be hard science to swallow for some, but your beliefs become you.
You may also want to investigate Quantum Psychics the "Law of Attraction" (ask thy universe and they shall receive) which is in essence related to this topic in part and the understanding of which will provide you a greater foundation to achieve anything that you desire.
You may wish to investigate films such as,
The Secret
What The Bleep Do We Know!?
What The Bleep: How far down the rabbit hole!?
The current way in which the majority of us "think" is bound by restraint that limits our potential.
Everything you have in your life now is the result of the beliefs you grant to your thoughts.