Japanese wigmaker launching cell regeneration solution for baldness
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The method uses cell-generation processes derived from pharmaceuticals research. “We see a tremendous number of possibilities [from the new process],†said Tadao Otsuki, Unihair’s chief executive. “It adds up to a fundamental shift in how the world can combat problems of baldness.â€
With the help of the new techniques, based on ideas developed in the US and which are now undergoing clinical trials, Unihair is hoping to increase its annual sales roughly three-fold, from Y57.3bn ($706m) in the year to February 2010, to about Y150bn in 2017.
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With Unihair’s alternative “cell-generation†technique, however, scientists take follicle samples from a person and use them to replicate new hair cells in a laboratory, before later injecting the greatly multiplied number of cells into the person’s scalp.
This procedure offers the promise of promulgating relatively bushy clumps of hair wherever people need them, Mr Otsuki claimed.
If the procedure can be shown to work effectively, he hopes that Unihair may be able to sell it on a global basis, reducing the company’s dependence on sales in Japan.
The only other company in the world regarded as having developed a similar cell-generation procedure for hair is Intercytex, a UK company owned by Regenerative Solutions, an investment group.
The price of a spell of treatment for a person using the new ideas would probably be set somewhat above the roughly $10,000 cost of conventional hair- loss treatments based on transplant methods.