For anyone that doesn't live here, The Metro is a newspaper given out to commuters in towns and cities accorss the UK every week-day morning. It has a readership of about 3.5 million, making it one of the top 3 or 4 papers in the UK in those terms.
Opened up my copy today and on a full page-spread on page 3 was this:
http://www.metro.co.uk/lifestyle/852953 ... r-in-a-can
Was really confused. Although it's free, the newspaper is of a reasonably decent standard, doesn't generally have any more adverts than a normal paper and I've never seen any of those adverts pretending to be articles you get in magazines sometimes (which by law in the UK have to have a banner at the top saying this is a promotional article anyway).
Surely though, Nanogen have paid them off somehow? If not, I'm wondering what the editor was smoking when he thought that a baldness concealer that has been around for a while and is by no means whatsoever a miracle product, warranted a full page article on the 2nd most prominent page of a paper read by almost 4 million people.
Think someone at the Nanogen PR and marketing team deserves a pretty hearty pat on the back however they pulled that off. Glanced accross at a heavily receded guy sitting opposite me on the tube and he seemed to be noting down something from the paper in his phone. Reckon I can probably guess what it was!
Opened up my copy today and on a full page-spread on page 3 was this:
http://www.metro.co.uk/lifestyle/852953 ... r-in-a-can
Was really confused. Although it's free, the newspaper is of a reasonably decent standard, doesn't generally have any more adverts than a normal paper and I've never seen any of those adverts pretending to be articles you get in magazines sometimes (which by law in the UK have to have a banner at the top saying this is a promotional article anyway).
Surely though, Nanogen have paid them off somehow? If not, I'm wondering what the editor was smoking when he thought that a baldness concealer that has been around for a while and is by no means whatsoever a miracle product, warranted a full page article on the 2nd most prominent page of a paper read by almost 4 million people.
Think someone at the Nanogen PR and marketing team deserves a pretty hearty pat on the back however they pulled that off. Glanced accross at a heavily receded guy sitting opposite me on the tube and he seemed to be noting down something from the paper in his phone. Reckon I can probably guess what it was!