A few bits of note --
-- It is being represented as an every day shampoo. (The recommended use of Nizoral, in contrast, is 2-3 days per week).
-- No ketoconazole concentration is specified. No concentration of anything is specified, actually (which is, alas, the norm in beauty products) except for caffeine -- 4%.
-- Nothing more specific than "copper peptides," which of course can mean any number of different products.
-- Ketoconazole seems to be the featured attraction of the product -- the one that gets the most mention on the various pages of the site.
I wonder how sale of this product is going to work legally, given that Ketoconazole has never been approved for hairloss. I know that supplements don't have to prove anything to make certain claims (as long as they put in that "not FDA approved to cure any disease" disclaimer thing), but I didn't know that shampoos fall under that category. (Might this be something sold overseas that we're going to have to buy on eBay?)