Fidia Holdings S.P.A. completely owns the privately owned company Fidia Pharm. That's where all their money comes from.
And here are the three share holders for the PRIVATE investment company
Fidia Holdings S.P.A.
http://www.fidiaholding.com/en/Investors/Shareholders.aspx
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They fact they already decided to run a study and purchase the rights and patent of the lotion shows they aren't looking for money.
The parent holding company where all their money comes from had already decided to invest in the production of the lotion.
By the way,
Fabrizio Arengi Bentivoglio,
the Chairman and Chief Executive Officer of Fidia Holdings, has held several positions at some of the most important pharmaceutical multinationals in the United States including
Hoffmann-La Roche, where he worked in finance,
Pfizer, where he was responsible for business development, and
Bristol-Myers Squibb where he held the position of marketing director.
Here's his linkedin showing his in depth experience in the pharma business
https://www.linkedin.com/in/fabrizio-arengi-bentivoglio-7937571/
Again, this is the man in charge of the investing company, in charge of Fidia Pharm.
So no, the company is not looking for investors, the cash was already provided from the very beginning. And the lotion seems to be in extremely knowledgeable hands.