Holy f***. I'm trying to start a conversation about something remotely deducible with the power of group knowledge rather than "call fidia, trust fidia, call fidia, wheres fidia, wait for news, guys relax, call fidia, this is scam, guys relax, call fidia". I'm trying to delimit variables that could possibly be estimated. We don't know if Fidia has 100,000 cases of lotion in their warehouse now, we don't know if they have 0. It obviously makes more sense to assume 0 and determine how long it would take them to go from 0 to a fully marketed and shipped product through educated calculations.
As for the publicity. Obviously they haven't gone public yet. Obviously they want to keep things private and any organizations they may or may not have collaborated with (if they have begun the manufacturing/marketing/production process) would not publicly disclose information. But things get out. It was unofficially discovered that HTC was hired by Google to make a new phone over a year before the Pixel got announced. Clearly Fidia isn't on the radar as much as Google, but if things are well underway, it's not uncommon for a single non-specific clue to have escaped hinting that at least an operation of some sort is occurring. f*** me though for trying to stimulate a relevant conversation that we can all participate in to help reach a common expectation rather than b**ch and moan and meme.