Man, I'm telling you frankly, this is really a bad idea. First because a "shitstorm" could only harm FIDIA and probably will do nothing in terms of making them give an update; instead, they could instantly sue all of you if you go down hard on those comments.
Secondly, many associations are starting to move more and more on Italian forums, because a bunch of Brotzu testers joined the FB groups providing their very good experiences with the lotion. Unfortunately, still only Areata, one of them told me that the results of Androgenetic Alopecia had to be evaluated more precisely because to launch and advertise such a product you need a statistical study with precise numbers (and he knew nothing about them and what FIDIA is doing by his own admission). However Areata people are now moving because they want the lotion out for the AA kids, for whom the lotion works best.
I would suggest that now is the perfectly time to have patience and to wait, because we need to see the results on Androgenetic Alopecia and there's nothing we could to to anticipate them.
One thing is for sure, we'll know this lotion is a dud if FIDIA markets it without releasing any studies or any reports or of they just remain vague on their advertisements. I think it will be marketed anyways at this point, being a cosmetic, this doesn't mean that it will work if it will come out.
Fidia has been bombarded 1* star reviews in the past week. I understand the frustration of all concerned.
At this stage of the game I think Fidia should have released another update. It's bad PR on their part.
Yesterday the following appeal was released (In Italian) requesting answers:
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