Yes, very true. This put a ridiculous amount of pressure on us, non-mediatic people.
I remember studying thorously the Disney movies of my childhood. I dont know how old you are, but do you remember the Beauty and the Beast ? I like Belle, she is smart and kind. She gets attached to the Beast and stuff (borderline Stockholm syndrome but still). But the true happy ending ONLY happens when he's turned back into a beautiful blonde prince. Like you think there's a morality.........aaaand nope.
I am not saying that society doesn't create some standards. What I am saying is that some standards have been created by evolution such as women's preference of tall, fit men over short, obese ones. It may be impossible to change those deep seated preferences.