Not really. Journalists and TV start to investigate on a product when they clearly see people with great results or trials with a lot of people and immense success. Everything else is just scam and they risk their reputation of credibility up to then by pointing their fingers on the next "big thing". At least my friend told me this, working as a journalist for the biggest paper in Switzerland. Nothing reached this point so far, and nothing is sure to not reach it. So just f*cking wait.
if I were Fidia, I would release a statement 1 week before I start selling...its called intelligent marketing/sales....