I don't know if you have read this document. On it, you can see few things: (page 106)
http://puretechhealth.com/images/investors/Puretech_Pi_e-Prospectus_Final_T08_CNB-v2.pdf
"Follica is also
developing an at-home medical device coupled with a digital service, such as a companion smartphone application for use by patients following the procedure.
Follica intends for this device to also be made available to patients experiencing hair loss who are not undergoing the company’s in-office procedure. Market research indicates that the safety profile and improved efficacy of Follica’s product system, in comparison to the use of currently approved drugs alone, could be anticipated to drive sales to those patient populations currently using drug treatments or remaining untreated. It is
further anticipated that lower costs and the focus on generation of new hair follicles will potentially capture patients from the transplant procedure population."
" 7.7 Regulatory pathway
The appropriate category of product (medical device, drug or biologic) is determined by the primary mode of action of the product. Follica’s lead product candidate operates primarily by its TCP device. Drugs already in receipt of FDA approval will be used in conjunction with Follica’s TCP device without change to their route of delivery or indication. Therefore, Follica’s lead product candidate is anticipated to be regulated as a medical device Assuming a successful read-out of its next clinical study (i.e. after demonstrating that Follica’s lead product candidate can stimulate cosmetically significant hair growth through TCP and at-home application of an approved drug) Follica expects to seek regulatory approval in the US in late 2017.
7.8 Business plan and commercialisation strategy
Follica is currently developing product specifications for a system consisting of a proprietary medical procedure using medical devices and consumable components. These device concepts are based on the results of the company’s completed human pilot studies and other external supportive research. The company aims to complete product development including the design of high-value disposable devices in 2016 and subsequently initiate a pivotal clinical trial.
Thereafter, Follica plans to seek FDA 510(k)
clearance using data from a pivotal clinical trial at multiple clinical sites within and potentially also outside the US. The pivotal trial for the in-office procedure is expected to be
initiated during 2016 and would be expected to complete in 2017. If the clinical data is favourable, Follica would plan to seek FDA clearance in 2017,
with commercial release to potentially follow in 2018 in the US. The company may consider establishing a relationship with an external corporate partner to assist with the launch and marketing of its products, in the form of a co-promotion or similar agreement. The proceeds allocated to Follica as a result of the Offer are expected to be sufficient to fund Follica through FDA clearance. Follica’s business model focuses on the provision of its patented procedure, devices and consumables to clinicians and their patients seeking treatment for hair loss, as well as the company’s at-home medical devices to healthcare, cosmetics and similar retail organisations, offering hair loss treatments and related devices to their customers. The company intends to develop one or more partnerships to assist in the launch and promotion of its product candidates in both US and other markets, in the form of a co-promotion or similar arrangement. As such, the company’s commercialisation plan involves two
distribution channels:
(1) a professional channel using a direct sales force to target dermatologists, cosmetic surgeons and hair restoration surgeons, as well as other hair loss specialists and clinics who would perform Follica’s patented procedure and resell its devices; and
(2) a direct-to-consumer channel to engage the hair loss patient community, increase awareness of the in-office procedure, as well as drive adoption and use of the at-home device."