Because this is a POTENTIAL.
Not a PROVED cure So you hype to fund it, and then proved. If you can,cool, market will open its doors for ya.
It doesn't ? You've make money,so it's all cool,try again.
This is real life and not Hair Heaven. Not everyone care about baldness and sucess of baldness cure.
yeah I dont get how all those companies engage in claiming they might cure something. its not that you can calculate and project future breakthroughs in scientific research.
you either have a theory proven on some level or you dont, in which case you cant really give a precise estimate of success or even release date.
I m still baffled by those "scientist x claims there will be a cure for x in 8 years and 6 months" articles the media are full of.