The reason they reject this, and instead suggest that other factors like wealth are more important, is because if this were true, it'd mean that they can control women's sexual desire or lack thereof toward them.
But youre implying the same thing, that all women want are good looks and great hair, which is absurd. On the other hand, saying that all women want good looks and great hair in a *sexual partner, is a nice to have for women but certainly not the only factor when selecting a mate for life, or in the new millennial age, a mate for 5 to 10 years before moving on to the next stage of their lives. When I was young, having good hair and no money relegated me to one night stand category for chicas and mature women alike. Once I was able to support a family, I was being chased by women in their 20s to 40s. True story albeit anecdotal evidence. Women are the pretty ones not us. They want to be admired and fawned over. They dont want to compete over which of the two of you is prettier. Looks are somewhere down the list for women long time.