I don't doubt the price could be that high, but I'm not buying it 100% until there's an actual source on that which we can all see.
Couple things though: Price of any good or service is all about supply/demand. Something that is high demand and low supply will sell for the absolute highest price that they can get while still having enough of a client base to make a profit.
For something like this, that ceiling could be very, very high, as people whose careers depend largely on image — models, athletes, actors, etc. — can easily have millions in spending money. Since this is going to be done by skilled surgeons at first, the supply will be heavily limited and while I doubt the treatment will cost RIKEN/Organ Tech much on their end, that's only more reason to charge a shitload for maximum profit.
Secondly,
That happens now, with finasteride, transplants, etc. The only reason it's still stigmatized is because those treatments are largely unknown to most people, and because they are limited in efficacy.
When something that can make a bald man a fullhead again comes out, it won't be long before people, especially women, start changing their tune.
I don't buy for a minute that there is a guy on this planet who doesn't at least want the CHOICE of being bald or not, and I don't believe there is any woman who honestly wouldn't prefer the same of both herself, and of men.
