Well, what I know is that, when cells are moving to the wound, they may end up either creating new follicle or heal the wound itself. This is what Follica is trying to do. Not sure whether this thing is aiming for the same ?
Follica is trying to transplant artificially grown stem cells into wounded scalps, right? Choi is trying to grow new follicles, but there is no transplanting involved. A peptide blocks a certain protein interaction that inhibits wound healing (and hair growing) ability, and the body starts healing and producing collagen/keratin at an accelerated rate.