Our problem is that we look at the picture in terms of human logic and assumptions. The market and business do not work this way, it has long been clear that when selling any product, the opinion of the buyer is not taken into account, but the animal instincts of a person are taken into account. There are 3 main ones - survival, reproduction and dominance (manifestation of the first two). Dominance is what makes us try to be better than others, it manifests itself in any area (even donating to your favorite blogger, this is his manifestation), it is this instinct that makes you panic because of the lack of hair, in the end you will not find a girl and she will not give birth to a bunch of children for you and you will not be able to give your parents grandchildren, be happy, etc. (actually this is nonsense, because women are arranged differently). The bottom line is that these instincts are being manipulated into sell this or that product. You coul say that a lot of companies failed, right, but that just means they had less talented marketers. If you think that you are very different from animals, then I will disappoint you ..
In fact, those who invest money do not have a share of the same finasteride, these are completely new players in the market who see a future perspective, because. the future is fixated on beauty and fashion(and this is despite the fact that tolerance is being promoted everywhere and everywhere, the propaganda of which makes this problem even more destructive). The old generation can still say "bald? Yes, and God bless him", the new generation is more prone to depression and it is quite natural that the next one will suffer even more. We also do not take into account that baldness is becoming an increasingly common problem every year, including for women. This is a huge potential for those who want to earn.
We also do not see the inner workings between researchers and investors, we do not know who promises what to whom. I assume that those who create the "medicine" promise those who invest big profits and bright prospects. Since they both want to make money, in the end there is a fiasco. Creativity and money are antagonists. Some push others, set deadlines, demand something, others do not agree, do not have time, etc. There is a conflict of interest and often we see a break in relations between companies and the suspension of research.
There was also a question - "why not make a drug that will cure baldness completely, but will cost 50,000 euros?". Because it is not profitable, it greatly narrows the circle of people who can afford it. The market is not based only on people who live in favorable conditions, and even there, most people will not give that kind of money. It is much more promising if 300,000,000 people buy a product for $20 a month than 1,000,000 buy it and forget it. There is also a black market that will reduce the cost of this technology bypassing the patent and that will not bring profit to those who developed this product. In fact, there are too many nuances for those who want to make money.
And lastly, new technologies must be, otherwise we will get stagnation, which will be reflected in mass discontent. Today we already see the dissatisfaction of many who do not understand why 30 years have passed since the creation of finasteride and there is nothing new. In the end, the effect of a stretched bowstring will occur, which suddenly explodes.
I apologize if I'm not writing something correctly, I use a translator because English is not my native language.