It could be an investment but why publicize it ? And why take the risk to invest in a product prior to confirming its efficacy?
idk man, they saw some men have good results, they decided to invest, it is quite common in R&D, isnt it ? They are not doing the expensive FDA trial, just in-house trial, so not so stringent and expensive as well. If you go public, there is positive effect on your stocks, right ? Just my thought.