Fall release... it's always a fall release. Good to see they're taking advantage of that natural fall shed to make the lotion look better when that hair regrows in a few months. Following in the footsteps of the esteemed applemets and the titans before them.
This is indeed very true and I didn't like this at first, I immediately had this exact thought too.
But speaking for myself, seasonal effluvium doesn't change in a noticeable manner the status of the hairs, not mine at least, as well as the "regrowth" when it ends - it's not significant, I would say undetectable. Maybe this was thought for the loads of people who are ignorant of hair loss roots and causes, and who think they lose their hairs just because they see them falling. So maybe there could be a boost of Brotzu lotion + effluvium recovery that could impress people in the terms of even just the stop of the hair's fall. Then, if the lotion is legit, would start to give them real results and they would happily continue to buy it. But the goal is to make people buy this remedy, because in Italy we had so many scams that everybody is really convinced that "the only thing that stops hairs' fall is the floor", the average hair cosmetic does not have an easy life, usually takes dust in the pharmacy's shelves just because of people's prejudices in this regard. Even I when I suggest minoxidil and Finasteride to some friends they say "don't say BS, nothing stops male pattern baldness". What I'm saying is that hair remedies do not have an easy life, even if they're legit.
Also, remember that a big part of those who look for hair loss remedies are women (but also men) who usually panic just because they see one or two more strands of hair in the sink, and this usually happens during seasonal effluviums. Yeah, given this reasoning I think that October release it's indeed a marketing strategy oriented this way. If you're the average Joe and you're panicking because of the lots of hairs you see in the shower/sink/pillow, and suddenly you turn on your TV and see a commercial of this product, then you find it also on newspaper, then you read these threads on the internet... Wouldn't you run to buy it?
Also, put yourself in FIDIA's shoes. If you had such an occasion to make money, wouldn't you maximize the marketing's potentials by adopting these strategies (like October release) even if your product totally works as described - given also all the general skepticism for another hair loss cosmetic? I understand them. They are a pharma company, they give fucks to us sufferers only to a certain point, then they want to make tons of money.
Then at least they have published studies focused on both Androgenetic Alopecia and Alopecia Areata. Even though many were pissed for the abstract I posted because it said "Thickens existing hairs and promotes new hair growth", these are in reality very big claims for a cosmetic. They were very precise: "it promotes regrowth" which is a very demonstrable claim but also easy to attack if it was not true.
Obviously, between "working" and "cosmetic improvements" there is an ocean, even Applemets (despite what you may think) really works, but for people with Androgenetic Alopecia it doesn't give a regrowth/thickening strong enough to be significant.
I guess that the congress will give us more infos in these aspects. If it works, it works despite an October release and the fact that we will know it well in advance (thanks to Brotzu's presentation at SITRI's) keeps me optimistic.